Monthly Archives: July 2016

Yayvo’s Get Set School is a new talk of the town


Ever since its launch, has been setting benchmarks for the ecommerce industry in Pakistan. The TCS brand has managed to stay a top of mind and sight on digital with their campaigns and offerings.

This year, capitalizing on the Back-to-School time, Yayvo has come up with the first ever Education E-Store, providing the utmost ease for parents and students to shop from the comfort of their homes as they get ready for yet another year of school.


The new campaign has become the talk of the town and has been able to turn eyeballs towards the brand’s approach to leverage ecommerce in Pakistan.

Yayvo’s Get Set School campaign lets you shop for your uniforms, books and all other school essentials online while saving a ton of time and effort.

This surely has opened up new avenues for experimentation and conversations in terms of growth of ecommerce in Pakistan and digital media marketing.


After fashion, groceries and technology, Yayvo brings Education to the arena of online shopping. Seems like great things are in pipeline and the brand isn’t shying away from experimenting!


*This post is sponsored by


Jobs for Women in Pakistan – Unilever Career by Choice


Women in Pakistan, regardless of what field they choose to study, often are forced to settle down and leave their careers one they attain what elders call ‘suitable age’ for marriage. Old aunties are often on the lookout for well educated young girls to marry them to their sons – only to then sit at home and not utilize any of the skills and knowledge the girls spent years learning.

Societal pressure makes many women hesitant to pursue the career of their dreams. At times an opportunity leads them away from home, maybe to a distant land. Just the idea of living alone and working is enough to earn a no from their family members.


If you have succumbed to a similar fate, there’s hope for you yet. Unilever Pakistan has taken an initiative to help capable women find work that allows them to work at their convenience. According to Pakistan Bureau of Statistics 3 out of every 5 women bow down due to familial pressures and give up their careers in favor of domestic life.

Unilever’s Career by Choice (CBC) Program aims to be a pathway that allows all such women to reenter the professional world. CBC is a platform which through which they can be employed for various different projects ranging from 6 months to a year, all on very flexible terms.

All the women who decide to participate in this program get the opportunity to update their skill-set, grow their business network, and move to a more permanent position within Unilever if they wish.

Eligibility for Participation

All participants must have at least a Bachelor’s degree or equivalent qualification.

A 2 year experience in their respective field. A career break ranging from 1 to 8 years.

Bachelor’s or equivalent qualification

Project will revolve around 5 key areas


Consumer Development



Supply Chain


The program allows a great deal of flexibility with work hours and paid leaves.


For more information please visit our website: