Category Archives: Online Shopping

Yayvo’s Get Set School is a new talk of the town


Ever since its launch, has been setting benchmarks for the ecommerce industry in Pakistan. The TCS brand has managed to stay a top of mind and sight on digital with their campaigns and offerings.

This year, capitalizing on the Back-to-School time, Yayvo has come up with the first ever Education E-Store, providing the utmost ease for parents and students to shop from the comfort of their homes as they get ready for yet another year of school.


The new campaign has become the talk of the town and has been able to turn eyeballs towards the brand’s approach to leverage ecommerce in Pakistan.

Yayvo’s Get Set School campaign lets you shop for your uniforms, books and all other school essentials online while saving a ton of time and effort.

This surely has opened up new avenues for experimentation and conversations in terms of growth of ecommerce in Pakistan and digital media marketing.


After fashion, groceries and technology, Yayvo brings Education to the arena of online shopping. Seems like great things are in pipeline and the brand isn’t shying away from experimenting!


*This post is sponsored by


Delivery Chacha takes over Karachi




Last year when my parents were out of the country, my older sister, along with her kids took over my otherwise peaceful household. She would call me at work almost every hour asking me to bring home some groceries on my way back. Her requests ranged from mattar (peas) to rotis.

Now a useless slob like me who has been spoilt rotten has no idea how to go about buying these things and I would only hang my head in shame when I stopped by the sabzi ka thela only to give a blank stare to the emm thela-keeper when asked how much sabzi i wanted. Two adults and three kids, how much mattar can we consume? So you see I suck at maths too. Defeated I would ask him to give me enough to last a week.

Now if only there was a way to avoid this painful experience (there wasn’t). Sure we had a driver, but while I was at work, my sister took care of the house and children, she couldn’t go mattar shopping. And you really cannot order some online and have them delivered to your doorstep. Or you couldn’t back then.

Fast forward a year and in steps Delivery Chacha.

Has online shopping changed your life? Do you spend most of your pay cheque buying things over the internet? Well then continue reading. With almost everything available online life has become so much easier. And yes I said almost. There are still certain limitations you face when buying stuff online. Some times the things you want aren’t available online, or just take too long to reach. Here is when you call Delivery Chacha.

This newly introduced delivery system aims to efficiently deliver anything and everything anywhere in Karachi. And again I do mean anything and everything.

Let’s say you are hungry for emm pizza and decide to order. You pick up the phone to place an order, only for the people on the other end to tell you they don’t deliver in your area. Been there? I sure have. So then you call somewhere else, and they do deliver to your gareeb khana (pun intended) but hello, they charge you 300 bucks extra to pay you a visit.

After a brief chat with one of the masterminds behind this venture, I learnt that people in Karachi just love to shop. The Chacha received a number of different orders, ranging from food (why the hell not) to car accessories and of course groceries (a little too late I tell ya!)

The working is simple, call them on the number provided, place an order and have your item delivered to you. I was told that orders usually take 45 to 90 minutes of it being placed depending upon the location. With online businesses making you wait like a week to deliver, I say this is awesome.

I have yet to try them out myself and try them out I will. Will post another detailed review about the service and whether or not Chacha ji lives up to his expectations. Till then you check out their cool Facebook page, or if you have tried them already tell me how your experience was.


Working from Home – Finding Online Jobs


Every student surviving on parents’ given pocket money knows the importance of money. And with the expenses these day (egad), a little extra cash always comes in handy. Which is why, online jobs that pay you to work from home are heaven sent.

Websites like, allow people to use their particular skill set to perform online jobs, and earn while sitting at home. With employment rate what it is, and highly educated candidates out of work, earning money online is the way to go.

Pakistan in the recent times has seen a surge of online activities. People can now learn, buy/sell, and work from home earning money using their inborn talent or whatever skill they possess. Students with a little free time can be seen content writing for various websites and be paid. Young mothers, or women who prefer not to leave the comfort of their homes cash in their talents by running successful home businesses such as making and selling clothes, jewelry and even cakes!

In the last few years, the rate of self employed Pakistanis has increased from 33.3% to 39.9%. Access to the internet in Pakistan is fairly easy, therefore more and more people have stopped relying on traditional means of income to earn money faster and by doing things they love.

Recognizing the growing culture of online jobs in Pakistan,, one of the world’s largest outsourcing market-place, has now decided to establish itself in the country as

There are a number of benefits while freelancing from home. You get flexible working hours, have the power to negotiate, earn more, and work in a stress free environment free from issues that usually plague their office going counterparts.

A press conference will be held on March 5th in Karachi where the Pakistani market will be officially introduced to

A Revival of Craft


There is no shortage of talent in Pakistan. However, there is a serious dearth of recognition. The local artists and the handicrafts industry in the country suffers from the lack of care and genuine interest in the items. Talent, the skill to beautifully craft things is passed down from generations, often getting lost in the process when people are forced to resort to other means for survival.

Adorn – Artisans Development Online Retail Network, is one social enterprise ensuring a proper future for the local artists. The network came into being solely for the purpose of providing support to the artists and promoting their work through social media. This way, a genuine interest in their products is created and a proper channel to market those goods both nationally and internationally is formed. As a result most of earnings and benefits find their way to the pockets of the artists, not the middle dealers.

Adorn partners with various NGOs working in Pakistan particularly with women and children, teaching them valuable skills that can help them run their household. The list of products available by Adorn includes quilts, home accents, children’s bedding and other gift items.

Last week Adorn held an exhibition ‘A Revival of Craft’ featuring the work of the local artists. A number of NGOs participated and displayed their handicrafts. Organizations like Development In Literacy – DIL, SABAH Pakistan, Ra’ana Liaquat Craftsmen’s Colony – RLCC, Indus Resource Centre, Thardeep Rural Development Programme and Aik Hunar Aik Nagar – AHAN.

Once I entered the building, it was like stepping into a completely different world. The wide array of colours left me speechless. The beautiful bags, embroidered clothes, pouches, accessories made my wallet scream in protest. Stalls each bearing the name of the organization proudly exhibited their good and scores of starry eyed women made circles around each buying whatever they could.

My heart set on this gorgeous blue handbag by AHAN, which I unfortunately didn’t buy. But someone in front of me did, and I silently implored them to take care of it.

Creating a proper market for handmade goods which have a demand all over the world is a great way of connecting the artists with their buyers. This way not only do the artists reap maximum benefits for their hard work, the buyers too can be sure of the authenticity of the items they buy. This also is a great way of bringing to light the tremendous potential a country like Pakistan has and can offer if given half the chance.

People interested in viewing these products can either browse through their online store on Facebook page ADORN or visit their website

Online Shopping – Confession of an addict!


Ever since I learnt about it, online shopping has become the bane of my existence!  The ease with which one can buy things online is unmatchable. While many people believed that online shopping in Pakistan cannot flourish, the numerous website operating within the country have proven them wrong.

I myself fell a victim to online last month, when a friend introduced me to a website selling high quality branded cosmetics. Going by the name ‘Just4Girls’ this site is cosmetic heaven.. especially for people like me.

It took some serious effort on my part to make myself push the place order button, but once I did, there was no stopping me. I would add items to cart, fill in the details, but when the time came to place the final order, I always chickened out. But then I saw these gorgeous nail polishes from Beauty UK, being sold by Just4Girls at a discount, and instantly I was onboard.

Wild Child, Matte Top coat by Beauty UK from Just4Girls

I have since purchased four Color Studio Professional nail polishes from them, along with a matte top coat also from Beauty UK. I have also been eyeing the Sally Hansen cuticle remover which they are out of but I signed up to be notified as soon as it’s back in. (Yes you can do that).

Color Studio Professional from Just4Girls

The thing you gotta love most about online shopping is the facility of the things being delivered to your doorstop. You select things you want when you log onto the computer ‘pour passé le temps’. And soon enough they are arrive. The service by Just4Girls was highly satisfying. Providing cash on delivery services, my orders arrived within two days of my placing them.

A regular online shopper Atiya Abbas who hooked me to online shopping thinks online shopping is a great way to get your hands on brands it’s not possible to find in Pakistan. ‘I remember watching videos where people showed products and I thought I would have to make do with cheap and possibly dangerous substitutes available here. Not anymore.’ Here is a snapshot of Atiya’s haul from various online websites. Atiya is a frequent visitor of webpages like Splurge, International Makeup in Pakistan, Beauty Unleashed and Just4Girls.

Owl pendants from Splurge, China Glaze nailpolishes from International Make up in Pakistan, lipsticks from Just4Girls, blush from Beauty Unleashed.

Another customer new on the online shopping scene, Ayesha Ahmad swears by the snake ring she just bought online. A home based enterprise operating on Facebook ‘Dhanak’ sells various female products, from skin care items to jewellery. Branded products like body shop, Nyx, Avon etc are available from the page.

Snake Ring from Dhanak

Numerous pages such as Dhanak operate through Facebook. Pictures of things available through them are uploaded and interested customers can browse through these albums and place orders for what they like. I too purchased this beautiful pendant from Dhanak. However these pages do not offer cash on delivery services and payment has to be deposited in an account number provided by the owners before the products are delivered.

Pendant from Dhanak

I also chanced upon another webpage selling jewellery. Going by the name HAYA, this page is run by another woman entrepreneur. I preordered two necklaces I absolutely fell in with the minute I saw the pictures. Even though I suffer from some weird condition where wearing metal causes my skin to break out with crazy hives and rashes, I was still undeterred from buying these babies!

Necklace from HAYA

Necklace from HAYA

Where so many advantages of online shopping exist, there are also some disadvantages. As Ayesha recounts, she ordered a clutch from one such webpage online. The order was finalised and she deposited the money in the account. However when she received the clutch, she found out the color was brown and not black as she previously thought.

Issues like these will bug you no doubt, but look on the bright side. The birthday of my nephew was around the corner. Everybody gave him toys. I wanted to do something extra. I had recently come across a webpage selling custom made cushions with personalized messages and images. And viola, the idea for the perfect present. I got these lovely cushions made for my niece and nephew. Courtesy RTW Creations. They arrived within a week.

Personalized cushions from RTW Creation

This blog on online shopping cannot be complete without me mentioning my most prized possessions purchased online. Books. Yes. I admit I am a book worm. I have been looking for these everywhere but couldn’t find them. One visit to Liberty Books and delivered to my doorstep!

Books from Liberty Books

One of the coolest t-shirt brands to hit the country, Azad is already making a name for itself. Launched very recently quite a number of people have purchased their shirts. So when I had to buy my brother a present, guess where I headed? Online of course!

Azad T-shirt from IAmAzad

I also managed to get my hands on this Kajal by Rivaj from Eye Love Makeup So dark it is it makes me look like a raccoon! I still love it even though at times it seems I have been punched.

Kajal by Rivaj, Eye love Make up

Most of these pages do charge an additional fee for delivery. However Azad tees delivered through Blue Ex carried no extra charges, with cash on delivery! The is an entire online store available on the webpage with products ranging from tees, to branded lawn from Deepak Perwani all delivered to your house, with no shipping charges. Pay cash once your order is delivered.

All this I purchased in the month of May! Thank God I just got my paycheck. June watch out!

Bear with the poor quality photographs. I am a writer not a photographer!

Shopped anything online? Tell me.

Encouraging Online Shopping in Pakistan


When was the last time you purchased something over the internet? Never? Well that’s about to change. Online culture in Pakistan is making its way across the country and it’s here to stay. While many are still hesitant to let the virtual world take care of their needs, many have boldly ventured forward making use of this new medium to purchase almost everything from t-shirts to handmade artifacts online.

Lack of awareness is still the number one cause why people are not taking advantage of this one stop shop. Others are unsure of the genuineness of the products being sold. However all that is about to change.

Revolutionizing online shopping in Pakistan Blue Ex ( has created an online platform where everyone can purchase almost anything he wants without ever having to worry. Since many people do not prefer sharing their bank details over the internet, the scope of online shopping in Pakistan has remained neglected. With hundreds of scams and viruses stealing crucial user data, I would not blame them either. Therefore Blue Ex, by partnering with its creative team Imagine Ex ( has developed an iCheckout App that allows people to book their orders online and pay cash once the products are delivered to them. And the best part, it’s on Facebook. There is no need for you to visit any external website. Just visit the Facebook page and you have access to their online store.

Blue Ex started its cash on delivery services by featuring the ‘I am Pakistan’ wristbands that aimed at generating funds for flood victims. Once the service was launched, people from all over the country placed their orders from the comfort of their homes. The proceeds from the sale of these bands were donated to charities working for the rehabilitation of the flood victims. The response from people all over Pakistan was phenomenal. Customers from every corner of the country placed orders and received their bands within three to four days. The stage was set. Once people saw how easy it was to purchase things without providing bank details, the way to online shopping was paved. Blue Ex next partnered with leading t-shirt brands such as ‘Uth Oye’ ‘Teezine’, ‘Karachi tips’ and ‘Racofly’. The online store of Blue Ex not only gives its valuable customers a great price for the shirts, the quality too is strictly maintained. To add to the list of advantages, shipping within Pakistan is free of any delivery charges. Blue Ex has now grown to a level where people from abroad too place orders though certain conditions apply.

Blue Ex is currently in the process of expanding its online store and soon the customers will be able to purchase various products, from branded electronics to Islamic calligraphy.

People interested in contacting Blue Ex to know more can email their queries to

Asghar Mughal – the man behind the Islamic art.

Asghar Mughal – the man behind the Islamic art.

The calligraphy while originally making use of basic Arabic script is known to depict anthropomorphic figures that symbolically represent creatures, the most notable one being that of a lion, a title given to the fourth Caliph of Islam Ali.

Once such calligrapher, whose work precedes his name is Asghar Mughal. Famous for being the only calligrapher to work without brushes, Mughal has introduced new concepts and ideas into the age old form of art and therefore his work is a beautiful fusion of history and modernity. Using colors in beautiful multidimensional aspects, he has managed to develop what he calls ‘a galaxy of colors on canvas’.

To read the original article visit: