Monthly Archives: August 2013

Nueplex Cinemas – A whole new world.

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With the cinema going culture finally thriving, movie theatres all over Karachi have started cropping up. Hopefully this would allow more people to catch latest movies as soon as they are released without the need to hound cinemas for booking much earlier.

So when the news of another movie theatre opening in Karachi hit the stands, it was welcomed like Nawaz Sharif was in Lahore after elections (in a good way of course). The more the merrier.

Nueplex Cinemas, housed on the second floor of The Place, (opposite Creek Vista) aren’t just another addition to the existing movie theatres. The cinemas have been designed by cinema architects Mesbur & Smith from Canada ( I didn’t know cinema architects existed).

Anyway, the impressive cinema having 5 theatres has around 1200 seats and are home to three of the largest silver screens in Pakistan. Fitted with the latest 3D technology as well as custom designed sound systems (mumbo jumbo meaning a lot of money was spent on it) the cinemas are all set to make you used to watching your most anticipated movies in style, provided you are up for a very long drive.

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The official launch party of Nueplex cinemas was arranged by Catalyst PR and Marketing and was quite the affair. You can tell yourself from the pictures below. Four different movies were being screened in the all the theatres and the attendees could go see any they liked (with complimentary popcorns of course).

I went to see Pacific Rim in 3D. Will be reviewing the movie in the next blog post as I think it deserves its own entry.

The theatre was everything you hoped it to be and more. Plus Bilal Maqsood of Strings sat a row below me (the popcorns were the only thing stopping me from squealing like a fangirl).

Verdict: whether you live near Creek Vista or not, you have to visit Nueplex cinemas solely for the experience at least once.

For more information visit their website: www.nueplex.com

Or join their Facebook page: https://www.facebook.com/NueplexCinemas

Pictures Courtesy (Catalyst PR)

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Teeth – Always in style.

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Blessings and goodwill aside, Ramazan is your ‘get away with not brushing teeth’ free pass. Nobody judges you for having yellow teeth, or having a foul smelling breath. Yes, for a month we get to experience what the British do all year round.

So there is no brushing of teeth, then an excruciating exposure to all sorts of oily, sticky, sweet food at Iftari and by the end of it all, it’s a miracle our teeth still function for more munching on Eid.

To raise awareness over dental hygiene all through Ramazan, Colgate Pakistan, ran a drive all over Pakistan. This drive concluded with Iftar, held at Pearl Continental on August 7th. This ‘exclusive red carpet event (was) attended by members of the dental community, social media figures and a special guest’ whose name I will reveal shortly.  This event also invited the winner of Colgate Sensitive’s Ramazan campaign.

Not having much background information about the campaign or the event, I still decided to attend it. It was at PC (how bad could it be) and another friend was to accompany me. I take a moment to thank him for that.

Quickly ushered in, I was taken to a table dedicated entirely to social media bloggers. On that table sat four very awkward bloggers who looked very disappointed seeing me there. Well I happen to be a blogger too, deal with it, I mentally told them and took my place. (Yes, my name was written on it!)

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So the event started or so I thought. It was time for Magrib and we were all told to make our way to the buffet table to prepare ourselves for iftar. And prepare ourselves we did. Dinner followed iftar and a confused me hoped the program won’t drag on long after. The fish and prawn tempura were delectable, the rice with dry fruits in it didn’t really interest me much, so my wandering eye floated towards the dessert table instead. Had some chocolate mousse.

Then finally the polite lady who had so kindly ushered me in (and told me she liked my blog) took the stage.  She talked about the importance of dental hygiene and how the newly launched colgate sensitive is good not only for the teeth but gums.

She then invited the chief guest, who happened to be this guy

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And well, like that the evening ended. Clearly not used to such abrupt an ending, I took my gift hamper (toothbrushes and toothpastes) and made my way to the exit.

On the positive, colgate sensitive is actually good.

Josh the movie – A review.

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Pakistan is a country famous for its television dramas. Boasting of a rich history dating back to the early 1970s, Pakistani dramas, both new and old are watched all over the world. The same, however cannot be said about Pakistan’s film industry that has barely managed to release two movies in last five years.

All that is set to change with the release of ‘Josh’(Scroll down for trailer). Written and directed by Iram Parveen Bilal, the movie is the story of a school teacher Fatima, living a privileged life in cosmopolitan Karachi, and her struggle to uncover the truth behind her missing nanny Nusrat Bi.

Fatima’s world comes crashing when her nanny, whom she loves, goes to her village but never returns. What follows is her tumultuous journey into the unknown, trying to find answers and the truth which lands her in extremely dangerous situations.

The story is a tale of feudalism, something the society of Pakistan inherited at its inception. Deeply rooted within the community, this evil is nowhere near its end. Generations upon generations have succumbed to the customs imposed by the feudal lords in power, and no one has ever managed to stand up to them and remain unharmed.

The movie has tried to address the very same issue. Feudal lords in the agrarian society of Pakistan control a major share of the agricultural lands and food produced on them, therefore having the power to manipulate and rule over the lives of those who depend upon them. In the movie, a very similar feudal lord in charge tries to control the destiny of people living on his lands by claiming authority over his lands.

Fatima in her quest for truth, visits this village, the hometown of her nanny and braves the dangers that lie in her path to find some answers.

What sets this movie apart from others like it, is the plot. Rather than just depicting a sad tale of what goes on in this country, the movie offers a solution, a glimpse of what might happen if everybody makes a decision to stand up for their rights.

The star studded cast includes: Aamina Sheikh, Mohib Mirza, Khalid Malik, Navin Waqar, Khalid Ahmed, Parveen Akber, Nyla Jafri, Kaiser Khan Nizamani, Saleem Mairaj, Adnan Shah Tipu, Ali Rizvi, Faizan Haqquee, Gul e Rana and others.

The soul-ful melodious music is provided by Shahi Hasan, Manesh Judge & Noor Lodhi of Indus World Music.

The movie will be released in Pakistan on Eid.

For more information visit their website: http://www.thefilmjosh.com/

Or join their Facebook page: https://www.facebook.com/thefilmjosh